Listening to your audience |

I strongly believe in advocacy, social media, word of mouth, communities,… these keywords had a strong uprising since facebook and netlog among others came along. Several brands have built up a relationship with their fans to communicate with them directly. You have to listen to what your customers/users think of your brand. This strengthens their relationship and adds value for the customer and the brand.

To communicate better from brand to customer, facebook made some alterations last week. They have adjusted the pages, the groups. Apart from that they have integrated a new homepage, where you can see your friends activities twitterwise (see twitter).

It’s here they have failed. people dislike this new interface. Accordingly people have created groupes and pages like this one to ventilate their frustration:

Now the question I ask myself is: will facebook listen to their customers, who are obviously not satisfied with this new interface. The goal from the creator is to find 1,000,000 people who dislike the new interface.

while writing this post people kept joining the group. At the start at 21.50h:
the group had 301,705 members, by the end of the post, at 22.38h, the group had:

Now the question is: if it’s best to listen to the input of your users, will facebook listen to their users and adjust their look. Will the social media, who mainstreamed the concept of community, follow their community?

I don’t think so, but that’s my opinion and that’s another story of strategy.

Meanwhile keep thinking…out of the blog.

Cheers