We are living in times of crisis, recession, depression,.. Some people are even screaming we are on the verge of oblivion. There is a certain truth to this, as a matter of speaking, but does it prevent brands of making a statement about their products. It does in certain cases.
In other cases some guys realised this is the time to make a statement and strengthen the message the product sends out to your own audience. But also to strengthen the image percieved by a greater audience. With the automotive industry in pieces there is suddenly one manufacturer who does something remarkable.
BMW states in this ad:
” It’s not about the economic situation, it’s about vision.
The new BMW 7. A statement.”
BMW took a risk, but in my opinion it pays off. To send out a message where you are true to the message your products always sends out, you strengthen the image percieved by the audience.
Driving a BMW 7 in times of a financial crisis is as much as saying: “F*** off financial crisis, can’t touch me!”.
I wish to congratulate the people who decided to run this ad in these times. They showed some real ‘cojones’ and that’s much aprreciated in times of crisis.
To the Brands: take a risk, make a statement and keep thinking… out of the blog.
