Seems the Australian Childhood Foundation (and their ad agency) has created a great street/guerilla marketing campaign for their Stop Child Abuse campaign. The campaign uses child size dolls (representing neglected children) which are placed in high traffic locations throughout cities. A huge billposter is then pasted over the dolls and people can read the words “Neglected Children are made to feel invisible.”

Once the dolls are removed the text “Thank you for seeing me” becomes visible. A lot of non-profit organisations don’t have the means for huge allround campaigns. Its this kind of low-cost thinking we like. Effective to a certain degree and worthwile even if only a couple of 100 people see it. It might just spark those couple of important conversations.

Btw, I might be wrong here, but I think they used Helvetica as font for the posters. As we’ve pulled a whole lot of new readers the passed days I suggest you also check our guestblogger Kenneth’s post on the fontation of life. Out.

(Through Wooster Collective)

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