Friday – Big beamers keep on beaming
An experienced person is just someone that’s made a lot of mistakes. Hoss is very experienced. This is your opportunity to listen to Hoss do his first ever ‘acoustic set’ ? An intimate sharing of lessons learned, punctuated by the odd bit of work, including his latest collaboration with Rob Chiu, and a very simple explanation of how to be profitable on Apple’s App Store. . That’s what the description stated and I regret that we only caught Hoss Gifford‘s presentation halfway true.
Pity as his Things I have learned was really interesting. Not a shocking keynote but a collection of insights & stories that anyone who’s good in what he does should already have experienced but it was nice as I considered it a little fresh-up course.
“Don’t do anything for free and do not give discounts to new clients as you will never taste the same afterwards” is the one that stuck to me the most. An ongoing discussion I have had with a couple of people lately and his comparison was great. “Its like going to the supermarket, buying 6 yoghurts for the price of 4 and afterwards not finding the same deal.” A wise & bold statement. One to ponder upon amongst others!
Hilarious was also the fact he made an iphone app which has paid his lunch every day. An app that gives you the time, more or less
“Unicorns farting glitter metal band names”
He was soon followed by Tara Mcpherson. I bet you have seen work by her already! A great artist besides being a hot girl with tats (something you do not see a lot on stage at #offf) I am all for more girl designers, … taking the stage next time around
Tara is an artist based out of New York City. Creating art about people and their odd ways, her characters seem to exude an idealized innocence with a glimpse of hard earned wisdom in their eyes. She exhibits her paintings and serigraphs in fine art galleries all over the world. Named the crown princess of poster art by ELLE Magazine, she has created numerous gig posters for rock bands such as Beck, Modest Mouse, and Melvins. Her array of art also includes creating toys with companies like Kidrobot, Dark Horse, and Toy2R, painted comics and covers for DC Vertigo, advertising and editorial illustrations for companies such as Wyden+Kennedy and Spin Magazine, and teaching a class at Parsons in NYC. A lot of stuff you can know her from and worth a look at
The program states that Firstborn came after her? Can not really remember from the top of my head what they showed us, so I will just refer to their website
Knife Party I do remember vividly. It was the point were a little voice inside my head yelled “finally” as our visual appetite had grown more hungry. ‘Coalition of the Willing‘ is an animated film about an online war against global warming in a post-Copenhagen world. It was written by Tim Rayner, who is the brains behind the campaign in this digital struggle against global warming following the failed summit. Bare in mind that the following animation is a collaboration between lots and lots of people who ech took upon themselves a part of the film.
Universal Everything continued to nurture our longing for great stuff. These are the guys who did the international MTV rebrand which means that all you guys have seen their stuff passby. I will let the following clip speak for itself but google them!
They also did some short reveal films for AOL’s relaunch for instance. These got used in web video, mobile, digital campaigns and outdoor LED displays. Nice stuff to say the least
You can find more stuff on their Vimeo which is worth going through.
Goodby & Silverstein are the big boys who took the stage. They are the agency who brought us the awesome HP ads with Jigga, Gwen Stefani, Jerry Seinfeld, … But they also did this campaign/viral for Häagen-Dazs in order to draw attention on their bee program. Hilarious Homebees
Then something totally different followed: SoSo Limited. These guys take word clouds to a master level as they are specialised in interactive installation and audiovisual performance. They create immersive works that play on the immediacy of live media by creating word art by the analysis of what is said. I can not describe it all that well bt the following clips will emlighten you I guess. The first one for instance is a four minute edit remixing the ministerial debates from the UK.
We ended our Friday at the Wooster Collective meet-up near de Quai de Jemappe by the way. Great to meet Marc & Sara amongst others IRL. We we’re amongst great company to say the least
Saturday – The return
We had to skip the festival Saturday. Other stuff called. Pity as I heard it was the best day. Crowd seemed enthusiastic and some of the previous organisational problems belonged to the past.
That being said, it is a great festival with a good vibe, but we have some liner notes for the band
- communicate better, it is clear that this is not the organisations cup of tea
- queues ain’t good, if you say you can pick up passes earlier stick to it (we travelled a day earlier to the venue for nothing!)
- good WiFi = a must have
- more sanitary provisions
- venues? how about signposting these or at least getting your organization to know where what is
- check peoples tickets, we met a couple of people who got in for free where we paid full price #sad
Btw, its 2010 and we’re in a post-digital time as you all know. Organising means to get all digital communication streamlined can be great. Tell people what tags to use for their pictures, … and give them the tools at the venue in order to share their experiences.
Do not want to end negative though as I had a great time and will recommend the conference to anyone who’s interested in this kind of stuff. Maybe we should finish with the end titles for the sponsors. Yet another great piece of work! See you next year so Out.