Coca Cola released three short films, Ride, Playground, and Peepshow, to kick off their new campaign for their energy drink Burn. What makes them great? Well, the subtle way they position the brand in it, a different approach from the in your face Redbull ads/clips we all have gotten used to throughout the years.
The first clip is probably the one which will be popping up everywhere, as it features burning skateboarders and shizzle, but definitely also take a look at the other two clips which in my eyes are even better 
Ride (above), was directed by Garth Davis in Mexico City. It features a group of skateboarders, who actually were set on fire during the shoot, in order that they left flaming trails in their wake.
The other two films are more straight-up documentaries. Peepshow follows the exploits of a group of young female snowboarders, while Playground focuses on a young Philadelphia rapper who’s speciality is creating beats by hitting and beating objects around him An eye-opener worth watching/listening to. Out.
