Last week we already talked about SA Studios being commissioned by Twentieth Century Fox to produce a series of viral videos promoting the film “Machete”. Now Estevan Oriol directs this second lifestyle video in the series, revisiting Danny Trejo’s neighborhood where he grew up and interacting with fans at car shows in East LA.
Besides this they also orchestrated a true meeting of the minds when it introduced Machete star Danny Trejo to world-renowned visual artist David Choe. Inspired by Danny’s iconic face, David Choe crafted original poster art based on Machete as a tribute. SA Studios was on-hand to capture this unique pairing and document the creation of David Choe’s original Machete art.
Another couple of great mini docs. Now go out into the sun and don’t forget to wear some sunscreen.
Tagged: advertorials, campaign, danny trejo, documentaries, Documentary, machete, release, SA studios, trailer
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Machete Star Danny Trejo Mini-Doc part II & III http://tinyurl.com/38d2n4y