Category Archives: Guerilla Marketing

Lighter on London: Laser Murals 1

“This film was made over two nights in and around Battersea power station in November 2010 by Dentsu London, using a technology developed by sensaa.com and shot on a Canon 5D Mark II. You can read more about it here on their blog bit.ly/?laser_murals_gtc“ More photos here and here.

Guerrilla packaging from LDN 0

Quick one, as last week I opened my mailbox to find a question from the guys behind Id-iom asking if I “would like to feature their latest screenprint“. I did not really know what to do with it, but they happened to mention their previous guerrilla packaging endeavor. Now this drew my attention… Kate Moss [...]

Stick ‘Em Up! On wheat pasting in Houston & beyond 0

“Stick ‘Em Up! is a documentary, directed by Alex Luster, that takes an in depth look into the overshadowed world of wheat pasting in Houston, Texas. You will not only get a candid view of the daily life of several street artists but we will also focus on the other perspectives & opinions from city [...]

Bubbling ads 2

The Bubble Project drew my attention once again today. Its been around for a while but thought I’d share it for those who have never seen. Over 50,000 bubble stickers have been printed. They have been continually placed on top of ads on the streets of New York. They are left blank, inviting passersby to [...]

Life’s about rituals… a work in progress by Stella Artois. 2

“For centuries, bartenders around the world have considered the perfect Stella Artois and art form. Now, artists in New York are proving it.” As a semi-Belgian I practically grew up with Stella Artois and I’ve been following the way they’re taking the “wife beater” to a new international level step by step. Now the following [...]

Take it to the streets 0

New York City is covered with illegal billboards and advertisements. Last year, some people decided to claim back public space though by covering over 120 illegal billboards with art work art for a brief moment in time. Jordan Seiler of Public Ad Campaign, orchestrated this  massive one-day takeover of illegal, street level advertising in NY. [...]

Glow in the dark paint rollers 0

I’m a great fan and advocate for street art and the following clip blew my mind away. I had never seen anything like it and I must say nicely done to the multimedia dua SWEATSHOPPE who developed this new interactive technology that enables them to mix video with grafitti/tagging. This new platform, dubbed “video painting” [...]

Where the streetkids have no name… 2

Seems the Australian Childhood Foundation (and their ad agency) has created a great street/guerilla marketing campaign for their Stop Child Abuse campaign. The campaign uses child size dolls (representing neglected children) which are placed in high traffic locations throughout cities. A huge billposter is then pasted over the dolls and people can read the words [...]

An Antidote to Advertising: A simple image promoting nothing, asking nothing; but giving a lot. 0

“A simple image promoting nothing, asking nothing; but giving a lot.” Our daily lives are flooded with advertising. Our streets are covered in billboards and television seems to be one long chain of commercials. “As you walk through your world you will find yourself bombarded with a white-noise of images that promise or imply or [...]

Photochaining 2

Head on over to PhotoChaining.com if you want to see a wicked global project. People are saving pictures to cheap memory cards and then leave these cards in all sorts of public places for other people to find and view once they’re home. The  concept is rather simple. You buy a cheap memory card, put [...]

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