Category Archives: Guerilla Marketing

Take it to the streets 0

New York City is covered with illegal billboards and advertisements. Last year, some people decided to claim back public space though by covering over 120 illegal billboards with art work art for a brief moment in time. Jordan Seiler of Public Ad Campaign, orchestrated this  massive one-day takeover of illegal, street level advertising in NY. [...]

Glow in the dark paint rollers 0

I’m a great fan and advocate for street art and the following clip blew my mind away. I had never seen anything like it and I must say nicely done to the multimedia dua SWEATSHOPPE who developed this new interactive technology that enables them to mix video with grafitti/tagging. This new platform, dubbed “video painting” [...]

Where the streetkids have no name… 2

Seems the Australian Childhood Foundation (and their ad agency) has created a great street/guerilla marketing campaign for their Stop Child Abuse campaign. The campaign uses child size dolls (representing neglected children) which are placed in high traffic locations throughout cities. A huge billposter is then pasted over the dolls and people can read the words [...]

An Antidote to Advertising: A simple image promoting nothing, asking nothing; but giving a lot. 0

“A simple image promoting nothing, asking nothing; but giving a lot.” Our daily lives are flooded with advertising. Our streets are covered in billboards and television seems to be one long chain of commercials. “As you walk through your world you will find yourself bombarded with a white-noise of images that promise or imply or [...]

Photochaining 2

Head on over to PhotoChaining.com if you want to see a wicked global project. People are saving pictures to cheap memory cards and then leave these cards in all sorts of public places for other people to find and view once they’re home. The  concept is rather simple. You buy a cheap memory card, put [...]

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