Category Archives: Marketing

On Kids, Robots & Swatches 1

 Couple of weeks back, Kidrobot and Swatch launched a great new collection of watches, each accompanied by a complimentary/matching Dunny (Kidrobot’s iconic collectible bunny-like vinyl toy). Eight artists, amongst which: Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR, and Tilt, were asked to each creatively mastermind their own packs which include a 3-inch Kidrobot Dunny [...]

On Cyberpads & Girl Geeks 1

Went to my very first Brussels Girl Geek Dinner yesterday as sakoche for the ma’am (yes but no, our previous big day out did not count as a real BGGD I reckon). Something about cyberpads at Samsung’s dig I was said and so we head out to Vilvoorde. Seems they’re launching a new tablet, a bigger one than their [...]

Sneaker Lace Art Comments Off

As one might know I am the kind person that happens to be unable to say no to a good sneaker, hence the nickname Imelda. Walking into a sneaker store (often while travelling in cities) is like visiting Willy Wonka’s factory for an average 9 year old. Ever since that very first LA Gear I [...]

Heart over head 0

“Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.” After having teased us for a while with a battery of short clips, Adidas dropped their latest worldwide campaign and we are digging the whole Gavras x Justice x Adidas collab. Just like their previous ones, Adidas calls in [...]

TNF Transworld Snowsports Expedition 1

I have got a couple of love brands. Amazon is one of them, but The North Face must be one of the other main contenders for the title. Throughout the years I have been a regular customer and never has a product of theirs died on me. Besides making great products they also make great [...]

A visual life: The Sartorialist 2

When you regularly read blogs and/or surf the web you usually have heard of the following fella: Scott Schumann, aka, the sartorialist who shares photos and experiences from his daily life with over 70,000 readers each day.

Influencers 1

We had mentioned the trailer for INFLUENCERS, a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. a while back. Now the full length doc has been released. Written and Directed by Paul Rojanathara and Davis Johnson, the film is [...]

Ads of the day: Norton vs … 1

Norton, known by many for their anti-virus software and what not, made some great clips. You know, that type of clips people love to call virals. Now we really don’t care and you may call ‘em whatever you want, we just think they’re hilarious. In order of appearance: The Hoff, Lundgren, Kimbo & Dokken. Out.

Machete Star Danny Trejo Mini-Doc part II & III 1

Last week we already talked about SA Studios being commissioned by Twentieth Century Fox to produce a series of viral videos promoting the film “Machete”. Now Estevan Oriol directs this second lifestyle video in the series, revisiting Danny Trejo’s neighborhood where he grew up and interacting with fans at car shows in East LA. Besides [...]

“Mommy, can I have these shoes, pleaaaaaase?” 5

Always loved the Nike Air Max 90 and own a couple of pairs myself. Lots of prejudice when it comes to this model as in Belgium and the Netherlands it is mainly known as the shoe associated to harder dance styles. Yes, also know as the gabbershoe A pity, as it can be considered as [...]

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