» communities http://outoftheblog.com/think Tue, 22 May 2012 10:01:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Scum nº 04 http://outoftheblog.com/think/2011/05/scum-n%c2%ba-04/ http://outoftheblog.com/think/2011/05/scum-n%c2%ba-04/#comments Thu, 26 May 2011 20:38:39 +0000 Andrew http://outoftheblog.com/think/?p=7369

Made this Knack Weekend’s black edition nº 4 on Outdoor & Ecoliving which features a part on different ‘communities’. Heard we were asked to enlighten a little something about young scum and love, lots of love it even seems.

At your local paper monger right now. Thanks for the mention Knack as it turned out to be a nice edition.

DeliciousPinterestTumblrEvernoteShare/Bookmark

]]> http://outoftheblog.com/think/2011/05/scum-n%c2%ba-04/feed/ 0 Porn marketing 2.0 http://outoftheblog.com/think/2010/01/porn-marketing-2-0/ http://outoftheblog.com/think/2010/01/porn-marketing-2-0/#comments Tue, 12 Jan 2010 18:18:58 +0000 Andrew http://outoftheblog.com/think/?p=1635

Ok, you saw the post title and taught ‘what the f***?!‘. Guess the stats will peak with this post. I’ve been meaning to share this feature, which goes deep into the porn industries strategies and recent changes/shifts, for a while. Its vanguard correspondent Christof Putzel who takes us on a behind the scenes look at the adult entertainment industry, examining its history and impact on the ever-changing face of new media.

From the impact piracy has, to the way porn is promoted through affiliated marketing. It all has its place in this documentary. Hell, they even have their own seminars/summits, where people discuss iPhone porn apps and stuff. I had never stood still to the fact that porn hit twitter for instance. Or how about the fact they are also building communities. Now let me sit back and see my stats go mad. Out.

(through the purveyor of cool)

DeliciousPinterestTumblrEvernoteShare/Bookmark

]]> http://outoftheblog.com/think/2010/01/porn-marketing-2-0/feed/ 1 Listening to your audience http://outoftheblog.com/think/2009/03/listening-to-your-audience/ http://outoftheblog.com/think/2009/03/listening-to-your-audience/#comments Wed, 18 Mar 2009 21:43:27 +0000 Gert Maes http://outoftheblog.com/think/?p=152 I strongly believe in advocacy, social media, word of mouth, communities,… these keywords had a strong uprising since facebook and netlog among others came along. Several brands have built up a relationship with their fans to communicate with them directly. You have to listen to what your customers/users think of your brand. This strengthens their relationship and adds value for the customer and the brand.

To communicate better from brand to customer, facebook made some alterations last week. They have adjusted the pages, the groups. Apart from that they have integrated a new homepage, where you can see your friends activities twitterwise (see twitter).

It’s here they have failed. people dislike this new interface. Accordingly people have created groupes and pages like this one to ventilate their frustration:

Now the question I ask myself is: will facebook listen to their customers, who are obviously not satisfied with this new interface. The goal from the creator is to find 1,000,000 people who dislike the new interface.

while writing this post people kept joining the group. At the start at 21.50h:
the group had 301,705 members, by the end of the post, at 22.38h, the group had:

Now the question is: if it’s best to listen to the input of your users, will facebook listen to their users and adjust their look. Will the social media, who mainstreamed the concept of community, follow their community?

I don’t think so, but that’s my opinion and that’s another story of strategy.

Meanwhile keep thinking…out of the blog.

Cheers

DeliciousPinterestTumblrEvernoteShare/Bookmark

]]> http://outoftheblog.com/think/2009/03/listening-to-your-audience/feed/ 0